From a using-language-for-communication perspective, I've always hated memes.
I'm not being hyperbolic; my first exposure to what is now a proper "meme culture" (blech) was just as another form of referential speech, used to build community between those in the know and those -- like me -- who weren't. Memes have always had the same effect as jokes (in that if you don't get the punch line, you're automatically excluded) except they also didn't have structural or vocabulary rules, so there was not even a way to make peace with them and understand that something was a meme from context like the way you can with jokes. They stress me out, and for the longest time I though there was zero legitimate reason to engage in memetic speech.
(And this is where the linguists who follow me are like "that's not how it works", and I feel your pain -- I'd use a better word for this whole fucking nonsense but "meme" is the one internet chose so now we all get to be mad about how that's so imprecise as to be useless.)
Internet memes are the ultimate example of the tendency of people to substitute common ground for real communication, and refusing to clarify whether they're speaking metaphorically or not. It's a nuance I'm not capable of picking up on my own in any instance, and it's also a nuance that is lost between groups -- a problem I solve by being as straightforward and as exact as I possibly can, which has historically opened me up to a lot of mockery. People say laughing brings us together, but what with how specific humour is to a group, jokes aren't integrative unless you're willing to explain them.
And, like, ngl, it made me feel like a freak even by ND standards, because almost every other ND I know loves the shit out of memery.
I don't get it. On an emotional level, I just don't get it.
However on a practical level, I've come to accept that a) for some people, the ability to signal themselves as a part of a group is important and b) memes are a super easy socially acceptable way to scratch the echolalia itch. Combine that with absurdism coming easily to ND folks whose brains are already wired for pattern-recognition, and it makes sense to me that so many ND love memes.
But I still really fucking hate them. I hate the way anything can be a meme, and that anything can become a meme.I hate the way language gets sloganeered, which makes discussing things harder, especially when it happens to generic concepts. I get so frustrated with peopple who rely on repeating memes and their emotional cache, without seemingly understanding that their reliance on this uncommon "common code" immediately makes them incomprehensible and offputting for people who do not speak in that code. It insulates them from people who don't already think like them, watch all the same media, hang out in the same ever-constricting social circles.
I feel like a lot of wank persists entirely because people keep repeating the language they picked up when they first saw it, creating a memetic association to the topic, and not once think that by changing the language, they change the discussion. Like, my latest rage about people entirely unthinkingly repeating anti rhetoric is a really nice nutshell about why this is a problem. Not to mention, for me someone speaking in meme-laden language is someone who's just sending out powerful signals of "I'm desperate to belong and will do anything to fit in" -- and at this point, I find that a pretty fucking unsafe feature in a person.
And even if a part of me accepts that using memes well is just like using allegory well -- it can condense complicated ideas, bypass literal understanding to speak directly to the unique experience someone may have -- I refuse to believe that "meme culture" (blech) is truly anything but another elaborate surface level of easy us-vs-them distinction, and I resent being forced to engage in it.